Digital Marketing Course Content Outline
Digital Marketing Course Content Outline
This course provides a comprehensive understanding of digital marketing concepts, tools, and strategies, covering various aspects of online marketing. The curriculum is structured into modules to ensure step-by-step learning.
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Evolution & Importance of Digital Marketing
- Traditional vs. Digital Marketing
- Latest Digital Marketing Trends
- Key Digital Marketing Channels
- Career & Business Opportunities in Digital Marketing
Module 2: Website Planning & Development
- Importance of a Website for Digital Marketing
- Basics of Domain & Hosting
- CMS (WordPress) vs. Custom Website Development
- Website UI/UX Best Practices
- Website Optimization & Mobile Responsiveness
- Landing Page Design Strategies
- Introduction to Google Analytics
Module 3: Search Engine Optimization (SEO)
- Understanding Search Engines & How They Work
- On-Page SEO: Keywords, Meta Tags, Content Optimization
- Off-Page SEO: Link Building Strategies
- Technical SEO: Site Speed, Mobile-Friendliness, Schema Markup
- Local SEO & Google My Business
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- SEO Performance Analysis & Reporting
Module 4: Content Marketing & Blogging
- Importance of Content in Digital Marketing
- Blogging: Choosing a Niche, Writing Engaging Content
- Content Types: Articles, Infographics, Videos, Podcasts
- Content Distribution Strategies
- Guest Posting & Backlinking Strategies
- Content Marketing Tools & Analytics
Module 5: Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Facebook Marketing: Organic & Paid Strategies
- Instagram Marketing & Reels Strategy
- LinkedIn Marketing & Personal Branding
- Twitter, Pinterest, and Snapchat Marketing
- YouTube Marketing: Video SEO & Monetization
- Social Media Tools: Buffer, Hootsuite, Canva
Module 6: Facebook & Instagram Ads
- Facebook Ads Manager Overview
- Creating Effective Ad Campaigns
- Audience Targeting & Retargeting
- Ad Creatives, Copywriting & Design
- Budgeting & Bidding Strategies
- Measuring & Optimizing Ad Performance
- A/B Testing & Performance Analytics
Module 7: Google Ads & PPC (Pay-Per-Click) Marketing
- Introduction to Google Ads & How it Works
- Search Ads, Display Ads & Video Ads
- Keyword Research for PPC Campaigns
- Google Ads Bidding Strategies
- Ad Copywriting Best Practices
- Tracking Conversions & ROI Analysis
- Retargeting & Remarketing Strategies
Module 8: Email Marketing & Automation
- Introduction to Email Marketing
- Building an Email List from Scratch
- Email Campaign Setup & Segmentation
- Email Automation Tools (Mailchimp, ConvertKit)
- A/B Testing & Performance Analysis
- Personalization & Customer Retention Strategies
Module 9: Affiliate Marketing & Online Earning
- Introduction to Affiliate Marketing
- Choosing Profitable Affiliate Programs
- Creating & Promoting Affiliate Content
- Tracking & Optimizing Affiliate Campaigns
- Affiliate Marketing Tools & Networks (Amazon, ClickBank)
- Strategies to Scale Affiliate Income
Module 10: E-commerce Marketing
- Introduction to E-commerce & Online Selling
- Setting Up an E-commerce Website (Shopify, WooCommerce)
- Product Listing Optimization & SEO
- Google Shopping Ads & Facebook Product Ads
- Customer Retargeting & Cart Abandonment Strategies
- Sales Funnel Optimization for E-commerce
Module 11: Influencer Marketing & Personal Branding
- Understanding Influencer Marketing
- Finding & Collaborating with Influencers
- Creating an Effective Influencer Marketing Strategy
- Building Your Personal Brand Online
- Monetizing Influence & Partnerships
Module 12: Video Marketing & YouTube Mastery
- Importance of Video Content in Marketing
- Creating High-Quality Video Content
- YouTube SEO & Ranking Strategies
- Monetization & Growth Tactics
- Video Advertising on Facebook & YouTube
Module 13: Digital Marketing Strategy & Sales Funnel
- Understanding Sales Funnels & Customer Journey
- Lead Generation & Conversion Strategies
- Multi-Channel Digital Marketing Strategies
- Growth Hacking Techniques
- Case Studies & Best Practices
Module 14: Analytics, Reporting & Digital Marketing Tools
- Importance of Data-Driven Marketing
- Google Analytics: Understanding Metrics & Reports
- Facebook Pixel & Conversion Tracking
- Marketing Automation Tools (HubSpot, ActiveCampaign)
- Reporting & Performance Optimization
Module 15: Freelancing & Career in Digital Marketing
- How to Get Clients as a Freelancer
- Platforms for Digital Marketing Jobs (Upwork, Fiverr)
- Building a Portfolio & Personal Branding
- Pricing Strategies & Negotiation Skills
- Career Paths in Digital Marketing
Final Project & Certification
- Hands-on Project: Creating & Executing a Digital Marketing Campaign
- Performance Evaluation & Feedback
This course is designed for beginners and professionals looking to enhance their skills in digital marketing. Would you like additional customization for a specific audience (students, entrepreneurs, or corporate professionals)?
Course Price: INR 20000
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