Digital Marketing Course Content Outline

Digital Marketing Course Content Outline

Digital Marketing Course Content Outline

This course provides a comprehensive understanding of digital marketing concepts, tools, and strategies, covering various aspects of online marketing. The curriculum is structured into modules to ensure step-by-step learning.


Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Evolution & Importance of Digital Marketing
  • Traditional vs. Digital Marketing
  • Latest Digital Marketing Trends
  • Key Digital Marketing Channels
  • Career & Business Opportunities in Digital Marketing

Module 2: Website Planning & Development

  • Importance of a Website for Digital Marketing
  • Basics of Domain & Hosting
  • CMS (WordPress) vs. Custom Website Development
  • Website UI/UX Best Practices
  • Website Optimization & Mobile Responsiveness
  • Landing Page Design Strategies
  • Introduction to Google Analytics

Module 3: Search Engine Optimization (SEO)

  • Understanding Search Engines & How They Work
  • On-Page SEO: Keywords, Meta Tags, Content Optimization
  • Off-Page SEO: Link Building Strategies
  • Technical SEO: Site Speed, Mobile-Friendliness, Schema Markup
  • Local SEO & Google My Business
  • SEO Tools: Google Search Console, SEMrush, Ahrefs
  • SEO Performance Analysis & Reporting

Module 4: Content Marketing & Blogging

  • Importance of Content in Digital Marketing
  • Blogging: Choosing a Niche, Writing Engaging Content
  • Content Types: Articles, Infographics, Videos, Podcasts
  • Content Distribution Strategies
  • Guest Posting & Backlinking Strategies
  • Content Marketing Tools & Analytics

Module 5: Social Media Marketing (SMM)

  • Introduction to Social Media Marketing
  • Facebook Marketing: Organic & Paid Strategies
  • Instagram Marketing & Reels Strategy
  • LinkedIn Marketing & Personal Branding
  • Twitter, Pinterest, and Snapchat Marketing
  • YouTube Marketing: Video SEO & Monetization
  • Social Media Tools: Buffer, Hootsuite, Canva

Module 6: Facebook & Instagram Ads

  • Facebook Ads Manager Overview
  • Creating Effective Ad Campaigns
  • Audience Targeting & Retargeting
  • Ad Creatives, Copywriting & Design
  • Budgeting & Bidding Strategies
  • Measuring & Optimizing Ad Performance
  • A/B Testing & Performance Analytics

Module 7: Google Ads & PPC (Pay-Per-Click) Marketing

  • Introduction to Google Ads & How it Works
  • Search Ads, Display Ads & Video Ads
  • Keyword Research for PPC Campaigns
  • Google Ads Bidding Strategies
  • Ad Copywriting Best Practices
  • Tracking Conversions & ROI Analysis
  • Retargeting & Remarketing Strategies

Module 8: Email Marketing & Automation

  • Introduction to Email Marketing
  • Building an Email List from Scratch
  • Email Campaign Setup & Segmentation
  • Email Automation Tools (Mailchimp, ConvertKit)
  • A/B Testing & Performance Analysis
  • Personalization & Customer Retention Strategies

Module 9: Affiliate Marketing & Online Earning

  • Introduction to Affiliate Marketing
  • Choosing Profitable Affiliate Programs
  • Creating & Promoting Affiliate Content
  • Tracking & Optimizing Affiliate Campaigns
  • Affiliate Marketing Tools & Networks (Amazon, ClickBank)
  • Strategies to Scale Affiliate Income

Module 10: E-commerce Marketing

  • Introduction to E-commerce & Online Selling
  • Setting Up an E-commerce Website (Shopify, WooCommerce)
  • Product Listing Optimization & SEO
  • Google Shopping Ads & Facebook Product Ads
  • Customer Retargeting & Cart Abandonment Strategies
  • Sales Funnel Optimization for E-commerce

Module 11: Influencer Marketing & Personal Branding

  • Understanding Influencer Marketing
  • Finding & Collaborating with Influencers
  • Creating an Effective Influencer Marketing Strategy
  • Building Your Personal Brand Online
  • Monetizing Influence & Partnerships

Module 12: Video Marketing & YouTube Mastery

  • Importance of Video Content in Marketing
  • Creating High-Quality Video Content
  • YouTube SEO & Ranking Strategies
  • Monetization & Growth Tactics
  • Video Advertising on Facebook & YouTube

Module 13: Digital Marketing Strategy & Sales Funnel

  • Understanding Sales Funnels & Customer Journey
  • Lead Generation & Conversion Strategies
  • Multi-Channel Digital Marketing Strategies
  • Growth Hacking Techniques
  • Case Studies & Best Practices

Module 14: Analytics, Reporting & Digital Marketing Tools

  • Importance of Data-Driven Marketing
  • Google Analytics: Understanding Metrics & Reports
  • Facebook Pixel & Conversion Tracking
  • Marketing Automation Tools (HubSpot, ActiveCampaign)
  • Reporting & Performance Optimization

Module 15: Freelancing & Career in Digital Marketing

  • How to Get Clients as a Freelancer
  • Platforms for Digital Marketing Jobs (Upwork, Fiverr)
  • Building a Portfolio & Personal Branding
  • Pricing Strategies & Negotiation Skills
  • Career Paths in Digital Marketing

Final Project & Certification

  • Hands-on Project: Creating & Executing a Digital Marketing Campaign
  • Performance Evaluation & Feedback

This course is designed for beginners and professionals looking to enhance their skills in digital marketing. Would you like additional customization for a specific audience (students, entrepreneurs, or corporate professionals)?

Course Price: INR 20000

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